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The Core Story

Change Leaders Need to Be Great Storytellers

Transform by creating the emotional conditions people need to embrace transformational change.


In a turbulent business environment transformation means generating value — unlocking opportunities, driving growth, delivering efficiencies. It’s not enough to win today, you must be the business that keeps winning.


Transformation requires agility and it must be complete, making it harder for larger organisations. To be effective, a common denominator is needed to ensure change is feasible, desirable, and effective across all departments and territories. That common denominator is your story.


The Core Story process will help leaders identify and co-create stories that unify personnel and motivate change, by engaging hearts and minds across the organisation. The meaningful story which helps replace resistance, fear and inertia, with real purpose. Turn leaders and influencer networks into storytellers who build belief in shared goals and provide role models.



  • An accelerated ability to execute strategies, based on operational and cultural priorities, quickly translating words into action.

  • An agile culture of continuous learning and readiness for change, in which teams learn intuitively and adapt easily

  • Inspired and empowered employees: emotionally engaged in the transformation journey, clear on their role, fit to deliver and committed to playing their part

  • Authentic leaders who inspire belief, trust and understanding

  • Aligned teams, focused on a shared destination.


Padraig Hyland - The Core Story.

Change is All About Effective Communication - Storytelling = Engage & Enrol!

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