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"The Simplicity Cycle from Dan Ward equips users with a visual vocabulary for discussing complexity and simplicity in design. The framework aids with assessing and expressing the value of adding or removing design elements.

"Introduce this tool in the early phase of a project and use it throughout the development effort. It applies to a broad range of activities, from writing code to designing business processes and creating presentations." Dan Ward.

The cycle is represented as visual Vocabulary for Discussing Complexity and Simplicity in Design Dan deliberately chooses the word 'Goodness' to make the point that whatever is deemed 'Good' will vary from project to project.